Track Your Marketing Success with Campaign Tracker for WordPress

Ever wondered which of your marketing efforts are actually bringing in results? Are people finding you through Google, clicking on your paid ads, or following a link from your latest newsletter? If you don’t have the right tracking in place, you’re left guessing. And guessing doesn’t grow businesses.

That’s where Campaign Tracker for WordPress comes in. This powerful plugin helps you collect essential marketing data from your website, giving you real insights into where your traffic comes from and how visitors interact with your site.

What Does Campaign Tracker Do?

Campaign Tracker works behind the scenes, collecting marketing data on all users visiting your website. When a visitor eventually fills in a form, their journey is linked to their submission, giving you a full picture of how they found your site and what they did before converting.

Alongside the details they submit, the plugin automatically captures valuable insights, including (but not limited to):

• Traffic Source: Find out whether the visitor arrived via organic search, a paid ad, a social media post, or a direct URL.
• Page Visit History: See which pages they browsed before submitting the form.
• Paid Ad Clicks: Track whether they came from a Google Ads or Facebook Ads campaign.
• UTM Parameters: If you’re using UTM tracking in your campaigns, the plugin captures those values too.
• Entry URL: Know exactly which landing page they first arrived on.

And that’s just the start—Campaign Tracker collects a wealth of additional data points to help you understand your audience and refine your marketing strategy. Check out this article from our documentation library to learn more about the data points that are available in our plugin.

Why Does This Matter?

Imagine running a marketing campaign but having no idea if it’s working. Are your paid ads generating leads, or is your blog content doing all the heavy lifting? Without this data, you could be throwing money at ads that don’t convert while ignoring channels that bring in quality leads.

Campaign Tracker removes the mystery. It gives you real, actionable insights so you can:

• Optimise your marketing spend by investing in what works.
• Improve your website experience based on user behaviour.
• Make data-driven decisions instead of relying on gut feeling.
• Track long-term trends to refine your strategy over time.

How It Works (No Tech Skills Required!)

Setting up Campaign Tracker is simple:

1. Install and activate the plugin.
2. Enable tracking for your form plugin (supports Gravity Forms, Ninja Forms, Formidable Forms, WPForms, and Contact Form 7).
3. Let the data roll in!

The plugin automatically attaches the tracking data to each form submission, so you can review it in your CRM, email marketing platform, or wherever you manage leads.

Oh, did we mention Woo Commerce? No we didn’t. Campaign Tracker also supports Woo Commerce, so when an order is created you can see the same marketing data. Learn more about this here.

Stop Guessing, Start Growing

Marketing without tracking is like driving blindfolded – you might get somewhere, but it won’t be efficient. Campaign Tracker for WordPress ensures you know exactly where your leads are coming from, so you can focus on what’s working.

Ready to start tracking smarter? Check out Campaign Tracker for WordPress today and take control of your marketing data.