In February this year we added User Journey tracking support in our Campaign Tracker plugin. In short, the new feature allows you to see the movement around your website a user takes before competing a form on your site. Read more about this update here. Since then we have been working on making the same feature available for WooCommerce users. However, we didn’t stop there. We have also added UTM tracking support for Woo Commerce too.
Read on to learn more about this new Woo Commerce Support.
What is User Journey Tracking?
Probably the quickest way to explain this is to show you. Imagine you could see this data for a user, when viewing an order in your WooCommerce Store.
The magic does not stop there. If you use URL tracking like UTM variables you can also track these against your Woo Commerce orders, more on this below.
What can you track?
We have a growing list of data points that you can track. A common place to start is Google UTM variables. Source, Medium, Term, Campaign and Content. These variables have been in use by marketeers for years now. If you have URLs pointing to your WooCommerce store that contain these UTM variables, you will now see these alongside an order.
Also supported in the plugin is website referrer, Google’s GCLID, Google Analytics First Date visited and the ability to define your own URL variables.
How is the data displayed?
The plugin will show this data alongside the WooCommerce order. You’ll easily see which of your marketing efforts are working. The screenshot here shows this data, as viewed from the Orders interface in a WooCommerce store.
Notifications by email
If you’re running a WooCommerce store you would be familiar with the Order Notification emails. These are generated each time there is a new order on your site. The marketing data collected can also be added to the these emails.