Understand your website visitors better with User Journey Tracking

In today’s competitive online landscape, simply knowing how much traffic your website gets isn’t enough. To truly understand your audience and improve conversions, you need to dive deeper into how visitors interact with your site—this is where user journey tracking comes in.

What is User Journey Tracking?

User journey tracking maps out the steps a visitor takes on your website—from the moment they arrive to when they complete an action, like submitting a form or making a purchase. It can show you the steps they took (URLs visited and time spent) when viewing your website..

Why is This Data So Valuable?

• Identify Roadblocks: By tracking user journeys, you can spot where visitors drop off or get stuck. Are they leaving before completing a form? Are certain pages causing confusion? Understanding these pain points helps you streamline their experience.
• Optimise Conversions: Once you know which paths lead to conversions, you can optimise those routes. Whether it’s tweaking a call-to-action or simplifying the checkout process, improving key steps can boost your success rates.
• Personalise User Experiences: With detailed journey data, you can tailor your website to different audience segments. Offer personalised content based on what they’ve shown interest in, making their experience more relevant and engaging.
• Measure Campaign Effectiveness: Tracking the journey shows you how well your marketing efforts are working. You can see which campaigns drive not just traffic, but the right kind of traffic—visitors who complete your desired actions.

Introducing Campaign Tracker for WordPress

To easily track your users’ journeys, consider using our Campaign Tracker for WordPress plugin. It supports various popular form builders and WooCommerce, giving you the power to track campaign data directly from your forms and eCommerce activity.

Supported form plugins include:

• Gravity Forms
• Ninja Forms
• Formidable Forms
• Fluent Forms (coming in version 4)
• Forminator (coming in version 4)
• Contact Form 7
• WPForms

Whether you’re collecting leads or managing online sales, Campaign Tracker for WordPress gives you the insights you need to make data-driven decisions.