Understanding Basic and Advanced Fields in Campaign Tracker

Campaign Tracker for WordPress is a powerful tool designed to help you understand where your website visitors come from and how they interact with your site. With the introduction of version 4.0, the plugin offers two distinct sets of fields: Basic Fields and Advanced Fields. These fields capture essential marketing data, enabling you to make informed decisions about your campaigns.

Basic Fields

The Basic Fields are designed to provide a quick overview of your visitors’ sources. They are automatically populated and require minimal setup. Here’s what each Basic Field captures:

• Channel: Identifies the general source of the visitor, such as “Search Engine”, “Referring Website”, “Direct Traffic”, “Email”, “Paid Search”, or “Social Media”.
• Attribute 1: Provides more specific information based on the Channel. For example:
  • If the Channel is “Social Media”, Attribute 1 will specify the platform, like “Facebook” or “Instagram”.
  • If the Channel is “Search Engine”, it will indicate the search engine used, such as “Google”.
• Attribute 2: Captures the referring URL, which could be the specific social media post, search engine URL, or the website that directed the visitor to your site.
• Attribute 3: Indicates the device type used by the visitor, such as “Computer”, “Mobile”, or “Other”.
• Attribute 4: Shows the landing page URL—the first page the visitor accessed on your website.

These fields offer a high-level breakdown of visitor sources, making it easier to assess the effectiveness of your marketing efforts.

Review the Basic fields tutorial here.

Advanced Fields

While the Basic Fields provide a general overview, the Advanced Fields offer more granular data for in-depth analysis. These fields can capture additional parameters, such as:

• UTM Parameters: Including utm_source, utm_medium, utm_campaign, utm_term, and utm_content, which are commonly used in tracking specific marketing campaigns.
• Custom URL Variables: Any custom parameters you’ve added to your URLs for tracking purposes.
• Click IDs: Such as Google’s gclid, Microsoft’s msclkid, and Facebook’s fbclid, which are used for tracking clicks from respective advertising platforms.

For a deep dive into the advanced fields see this help article.