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A deep dive into the different datapoints that can be used

Campaign Tracker for WordPress has been developed over a number of years, gradually we have added more and more data points that you can use to help you with your online marketing efforts.

The screen-capture below shows the data-points (from Version 3.8.5). This article dives into the plugin to explain all the data points that can be saved and passed through to your forms.


This option allows you to save the Google Click ID (GCLID). It’s a parameter passed in the URL with ad clicks, and helps you to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.


This option is similar to the one above, except this time when working with Microsoft ads. The MSCLKID is a URL parameter that is added to the URL when a user clicks on your ads.


Once again, a similar option but this time when you’re running ads on the Facebook platform.

Traffic Source – Referrer

This data point allows you to save the URL where the user came from, before landing on your website. If the user typed in your website address “Direct” will be displayed in this field.

UTM Source, Medium, Content, Term and Campaign

UTM values are variables that you can place in your URLs to help you track the marketing data of your online campaigns. Read more about how they are used and how to create them here.

Google Analytics Client ID

The Google client ID is a unique identifier that Google Analytics generates for a browser when a user visits your website. The ID helps track user interactions and activities during a session, allowing you to understand your audience’s behaviour better.

Google Analytics First Visit

The event that is triggered by Google Analytics when a user first arrives at your website.

User Journey Tracking

The data here can be very detailed, it will show you the URLs of pages that a visitor had been through on your website, up to completing a form. We have detailed documentation here that will help you learn more about User Journey Tracking.

Entry URL

This is the URL where a client lands on your website. This can be an interesting metric to look at along side other marketing data that you are working with. Since the plugin works with a session, if a user visits the site today but does not fill in a form immediately, this will be the first URL that was accessed.