Campaign Tracker for WordPress

Reveal your lead's source and their journey through your website, all from within your form entries or WooCommerce sale notification.

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Get under the hood

Plugin demo

Need to track your online marketing campaigns? Want to understand where your leads and sales are coming from? Campaign Tracker for WordPress has arrived to help you understand where your visitors are coming from!

Plugin features

With support for all your favourite WordPress forms plugins and now WooCommerce store support, Campaign Tracker for WordPress lifts the lid on where your visitors have come from and how they’ve navigated through your WordPress website.

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Track Google UTM campaign variables

Track up to 6 custom campaign variables

Supports all leading form plugins and WooCommerce

Plugin supports Gravity Forms, Ninja Forms, Formidable Forms, WPForms, Contact Form 7, Elementor Forms and WooCommerce

Track any number of forms

Supports multiple platform click tracking IDs

Supports Google Adword's GCLID Variable, Microsoft's MSCLKID Click ID and Facebook's FBCLID Click ID

Tracks user journey

Record each page visited prior to form submission with user journey tracking. *Contact Form 7 and Elementor Forms does not support user journey tracking

Compatible with cached hosting environments

Works with caching plugins and server side cached environments

Create and store tracking URLs within your website

Easily create tracking URLs in the WordPress editor and store your favourite tracking values within plugin

Records Google Analytics first visit date/time stamp

GDPR compatible

Integration with Cookie Notice for GDPR integration and Cookiebot plugins to allow users to opt out of tracking

How it works

1 Add hidden form fields

For each of the variables you would like to track, add hidden form fields to your form.

2 Map campaign variables

In the plugin settings map the Google Campaign and/or any custom variables to the hidden form fields.

3 Get valuable marketing data

When a visitor submits a form on your site the tracked campaign data will be sent to you within the form entry.

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Explore

Functionality in detail

Learn more about what you can track with Campaign Tracker for WordPress.

What can you track?

Track multiple data points, including Google Adword's GCLID variable, Microsoft's MSCLKID click ID and Facebook's FBCLID click ID, traffic source, Google's UTM and custom campaign variables, Google's first visit date/time stamp and a users journey through your website.

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What is user journey tracking?

Alongside your form entries or WooCommerce orders, you can track and view the user's journey through your website. Data recorded includes the pages they visit, how long they spent on each page and ultimately where they completed your web form or order.

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For the geeks

Campaign Tracker will listen for the Google campaign tracking variables (and the custom variables if you use them) in a URL, saving these values into a browser cookie.

Then where you have a form on the page you create hidden fields for the values that you would like to store. The plugin gives the option of using Javascript to populate the hidden fields with the values or deep integration with our supported form plugins mean that when the form is rendered on the screen the values are automatically populated into the hidden fields. We use the APIs / hooks for each supported form plugin to do this.

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