Track the effectiveness of your marketing campaigns by capturing essential data from your website’s forms.
Quick Start Guide
- Install and Activate the Plugin:
- Download and install Campaign Tracker for WordPress.
- Activate it through the WordPress dashboard.
- Ensure Compatibility with Supported Form Plugins:
- Gravity Forms, Ninja Forms, Formidable Forms, WP Forms, Contact Form 7.
- Ensure one of these is installed and activated.
- Add Hidden Fields to Your Forms:
- Edit your form and add hidden fields for campaign data (e.g., ‘utm_source’).
- Label fields appropriately.
- Map Campaign Data to Form Fields:
- Go to Settings > Campaign Tracker.
- Select your form plugin and configure the settings.
- Save changes.
- Use Campaign URLs in Marketing:
- Include tracking parameters in URLs (e.g.,
?utm_source=newsletter).
- Include tracking parameters in URLs (e.g.,
- View Captured Data:
- Check form entries in your form plugin’s dashboard.
- Ensure notifications include hidden fields.
Additional Features
User Journey Tracking
Monitor pages visited by a user, before form submission. This feature also works with WooCommerce but instead of form submissions, a journey is tracked until a sale is completed.
- Enable under Settings > Campaign Tracker.
- Available for Gravity Forms, Ninja Forms, Formidable Forms, WP Forms.
More documentation on User Journey Tracking is available here.
WooCommerce Integration
Track campaign data for WooCommerce orders.
- Enable in Settings > Campaign Tracker under the WooCommerce tab.
- View data in order details.
What data can I track?
Take a look at this article “A deep dive into the different datapoints that can be used“, it goes into a more detail on the various datapoints that you can track with our plugin.
Tips for First-Time Users
Testing Your Setup: Submit a test form with campaign parameters and verify data capture.
Custom URLs: Create and use your own URL variables.
Video Demonstration
Watch a short demonstration of the initial setup for the plugin.