Version 3 of our WordPress plugin Campaign Tracker for WordPress is available now! We’re very excited about this update, we have added one feature but it’s a good one: User Journey Tracking.
What is user journey tracking?
Probably the best way to begin to explain this new feature is to show you. The screen capture below shows a new interface in the plugin. A user has just submitted a form. When you access that submission in your WordPress admin there is a new table built right in that shows you the journey of the user, before they submitted the form. You can see the time, which sections of the website were visited and ultimately when the form was submitted.
How does it work?
The plugin already has a cookie setup that enables the rest of the functionality of the plugin. We have extended this to collect a little more information. Then making that information available right where you need it. And this is the good bit! We have integrated this feature right inside the form plugin’s interface. For example if you are using Gravity Forms, you might be familiar with viewing entries, so we’ve added this user journey data right where it’s helpful.
Check out the screen-capture below.
Sending the data via a notification
You might use email notifications to be alerted when a new form submission is available. You’ll probably want to see the user journey data inside this email notification. Just add a new hidden field to your form, map the user journey data into his field and it’s available to all of your email notifications.
Sending the data to third party systems
More sophisticated setup? Send your data into a CRM? (If you do, we hope you use one of our plugins to get it into your CRM!!!). Similar to the above situation, map the user journey data into a hidden field. However you then get the data into your CRM (or any other third party system) connect this hidden field too.
Watch the demo!
If you’d like to see this feature in action, watch the following short video.